Privacy Policy
Last updated: June 2026
Who We Are
Peter Farrar Portraits is a portrait photography business based in Basingstoke, Hampshire, United Kingdom.
Website: https://www.peterfarrarportraits.com
Email: [email protected]
What Data We Collect and Why
This is a static HTML website. We do not operate a content management system, user accounts, comment system, or login functionality. The only personal data we collect comes from the following sources:
Enquiry Form
The enquiry form on the Investment page is powered by Formspree (formspree.io), a third-party form processing service. When you submit an enquiry, the information you provide — including your name, email address, phone number, and message — is transmitted to Formspree and forwarded to us by email. Formspree may retain a copy of your submission in accordance with their own privacy policy, available at https://formspree.io/legal/privacy-policy/.
We use the information you submit solely to respond to your enquiry. We do not share it with third parties, use it for marketing without your consent, or retain it beyond the period necessary to handle your enquiry.
Google Analytics
This website uses Google Analytics 4 (GA4), a web analytics service provided by Google LLC. GA4 collects anonymised data about how visitors use this website, including pages visited, time spent on the site, and the general geographic region of the visitor. This data is collected via cookies and is used to help us understand how the site is used and how to improve it.
Google Analytics data is processed by Google in accordance with their privacy policy, available at https://policies.google.com/privacy. You can opt out of Google Analytics tracking by using the Google Analytics Opt-out Browser Add-on, available at https://tools.google.com/dlpage/gaoptout.
Cookies
This website uses cookies set by Google Analytics to collect anonymised usage data as described above. No other cookies are set by this website. We do not use cookies for advertising, tracking across other websites, or any purpose other than analytics.
Embedded Content
The About page includes embedded YouTube videos. YouTube is a service provided by Google LLC. When you interact with an embedded YouTube video, YouTube may collect data about you in accordance with their privacy policy. We recommend reviewing Google's privacy policy at https://policies.google.com/privacy.
Your Rights Under UK GDPR
Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the following rights regarding your personal data:
The right to access the personal data we hold about you. The right to request correction of inaccurate personal data. The right to request erasure of your personal data. The right to object to or restrict processing of your personal data. The right to data portability.
To exercise any of these rights, please contact us at [email protected]. We will respond within 30 days.
How Long We Retain Your Data
Enquiry form submissions are retained only for as long as necessary to respond to and resolve your enquiry. Google Analytics data is retained for 14 months by default, after which it is automatically deleted.
Data Security
We take reasonable steps to protect any personal data you share with us. Enquiries are transmitted via Formspree using HTTPS encryption. We do not store payment information and this website does not process any financial transactions.
Third-Party Services
This website uses the following third-party services which may process personal data: Google Analytics 4 (analytics), Formspree (enquiry form processing), YouTube (embedded video content). Each of these services operates under their own privacy policies, linked above where applicable.
Changes to This Policy
We may update this privacy policy from time to time. The date at the top of this page reflects when it was last revised. Continued use of this website after changes are made constitutes acceptance of the updated policy.
Contact
If you have any questions about this privacy policy or how your data is handled, please contact us at [email protected].